We took PODS iconic storage container and turned it into the world’s smartest billboard - a billboard that knew where it is, what time it is, could read traffic conditions, weather conditions, local news - and then serve up real time ads. The truck drove across every neighborhood in NYC and leveraging Google AI, generated over 6000 hyper-local realtime ads. The activation generated a 60% increase in website sessions and a 33% rise in quote requests in the NYC area.